In the services section, Craigslist does not allow users to upload photos to their server. However, this doesn’t prevent you from using images. In fact, you can create dynamic, attractive ads that will easily stand out from your competitors. You can also leverage your social media efforts with Classified Ad Wizard’s social media template.
Before we jump into how we will construct our html ads, it’s important that you have taken some time to draft your content. Putting effort into creating the content of your ad will pay off. It takes more time initially. But, you can re-use the same ad to repost every few days. You ad’s headline needs to offer the user to click on your ad. Capital letters work well to make you ad stand out on a long list. You can also put in a couple special characters at the beginning and/or the end of a headline.
For the main body of your ad, you should include some bullet points. And, you should avoid long sentences and paragraphs. Make it easy for your potential buyers/customers to read.
You should also spend some time to understand the true benefits of your product/service. These do not focus just on the product and its features. But, rather focuses on what the customer is trying to accomplish. This is commonly referred to as “selling the sizzle not the steak.”
Now, lets use the social media template inside the Classified Ad Wizard. On the first screen, you simply enter the website information (url) for each social media service you want your customers to see. You can include just one or all of these options. Your choices are Facebook, Twitter, LinkedIn, Google Plus and Youtube. The services you don’t want you can just leave blank. If you don’t know what url to use, then click on the question mark next to the text field. The link is ultimately your choice. For example, for YouTube, you can link to your channel page or a single video.
After you add the social media services you want, click next. The wizard will automatically create the social media buttons for you.
This is where you can add your content. Filler content has been put in here to show you the recommended formatting. But, you’re free to format your ad however you want. Only the social media buttons in which you have included your link are shown.
Photos can be added two different ways. You can use photos from your own website. Click on the image icon and a pop-up box will be displayed asking for the location of the photo. If you have your own website, go ahead and load it in a different tab. If you’re a Firefox user, you can simply right-click and select “copy image location” (Internet Explorer users: right-click on image -> select ‘properties -> copy the address). The paste the address (url) in the Image Url field in the pop-up box.
An alternative method to adding photos is through free photo sharing sites such as Flickr. This works perfectly if you don't have a website. Simply sign up for a free account and upload an image. If you are using Flickr, make sure that you click on "view all sizes".
You ad should feature a call to action in both the top and bottom portions of the ad. For many local businesses, this will simply be a phone number. Once you have finished, click the "Get Code" button below the text editor. Then, copy and paste the generated code into your Craigslist or Backpage ad.